Ken Richman’s Blogfolio

A viral email campaign for 3Com promoting their network security products. The movie depicts a cheeky thief who… well you can just watch it yourself. This won some dinners including a DMA Gold and a John Caples Silver.

Dell targets SMEs through regular email marketing. This one highlights Dell’s flagship Precision M6400 Mobile Workstation, ideal for creative professionals who need to take their work along with them. Fancy one? (Don’t tell me you’ve got a Mac?)

Van drivers. Do they have opinions? Does a decorator’s radio have the odd paint spot? You can bet they’d have something to say about Ford’s new Transit. So we asked them to try it for 3 days, and give us their opinion - or better still, an order.

The banks are shut at Easter. Blood banks are no exception. This card, mailed to existing donors, encouraged them to donate before the closed period, to ensure supplies are maintained, as some vital blood products have a shelf life of just three days.

Nothing’s so old as yesterday’s news, so when The Times decided to print a local edition of the paper in Spain, sun-loving Brits were happy to find they could keep abreast of Blighty via their morning newspaper without the usual 24-hour wait.

Dell doesn’t have to mean dull. No, really. When Dell started to offer consumers a choice of lively colours for their laptops, they were looking for ways to communicate this engagingly online. Here’s one of many suggestions presented.

Great Ormond St Hospital (GOSH) needed to raise enough cash to re-equip two ageing operating theatres with state-of-the-art operating tables, video equipment and air conditioning. This mailer to an existing donor base brought in all that was needed - twice over.

This tube poster concept was developed for the charity No More Landmines to highlight how the illegal trade in cocaine helps to fund landmines used to protect crops and labs. Did you know just $3 is enough to make a device that can maim a child? Well you do now.

How to convince the elderly that Pension Credit is theirs by right, not as a hand-out? A memorable campaign strapline and simple, clear messaging was called for. The campaign was executed via TV, press and direct mail.

Sometimes you don’t need to get too complicated.
This cheap and cheerful postcard-sized mailer served as an effective reminder to RAC members of the major benefit of renewing their subscription - before it was too late.

Saab’s new 9-5 was almost identical in appearance to the old model, in spite of hundreds of improvements. How to convince potential buyers that the new 9-5 was better, everywhere you looked? With an image created from copy listing many of the latest enhancements.

Ever wanted to cook authentic Asian cuisine at home? Sainsbury’s helped Sharwood launch their fresh sauces by targeting Nectar card users, who received menus personalised with their own details munged into the name and address of an Asian restaurant.

If you can’t stand the heat, Gordon, stay out of the server cabinet. This is one of a number of ‘B2B marketing collateral pieces’ that I wrote, explaining BT’s small business service offerings.

You’d imagine the Swedes would know a thing or two about making an all-weather convertible. And you’d be right. The secret’s in the triple-layer cambric canvas the cunning Swedish engineers specify for the foldaway hood. Svenskarna är smarta.