And what in heaven’s name is this all about then?
The ‘take-out’ of an ad – what you come away thinking and feeling – is not always the same as the intended message. This shot makes me feel bad about mobile phones because it looks like the phone is broken. But what exactly is the intended message here? “Small phone, big experience?” If this is basically trying to tell me the phone is not very large, surely there has to be a better way than this.