When it comes to being lazy

Client briefs agency.’We need a radio spot, think of a way to tell them we provide the best quality radial tyres in Didsbury.’

Copywriter licks biro, furrows brow and hey presto! “When it comes to the providing the best quality radial tyres in Didsbury, just come to (client name).

Ker-ching!

When what comes to what exactly?

If you’re a client and your ad agency does this to you – time the account went elsewhere.

And when it comes to providing quality copy at an affordable price….

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