<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ken Richman&#039;s Blogfolio</title>
	<atom:link href="http://kenrichman.com/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://kenrichman.com</link>
	<description>London-based Copywriter and Creative Consultant</description>
	<lastBuildDate>Wed, 12 May 2010 09:44:14 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Weasel Word of the Week: Free</title>
		<link>http://kenrichman.com/?p=731</link>
		<comments>http://kenrichman.com/?p=731#comments</comments>
		<pubDate>Wed, 12 May 2010 09:41:26 +0000</pubDate>
		<dc:creator>ken</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://kenrichman.com/?p=731</guid>
		<description><![CDATA[
Free. One of the most annoying an over-used words in the marketer&#8217;s lexicon.
And so misleading. Here, this rubber ring packaging promised a free phthalate but there wasn&#8217;t one included in the pack.





		
			Email this to a friend?
		
		
			Digg this!
		
		
			Share this on del.icio.us
		
		
			Share this on Linkedin
		
		
			Share this on Reddit
		
		
			Share this on Facebook
		
		
			Tweet This!
		
		
			Subscribe to the comments for this [...]]]></description>
		<wfw:commentRss>http://kenrichman.com/?feed=rss2&amp;p=731</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When it comes to being lazy</title>
		<link>http://kenrichman.com/?p=725</link>
		<comments>http://kenrichman.com/?p=725#comments</comments>
		<pubDate>Fri, 19 Mar 2010 10:46:22 +0000</pubDate>
		<dc:creator>ken</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://kenrichman.com/?p=725</guid>
		<description><![CDATA[Client briefs agency.&#8217;We need a radio spot, think of a way to tell them we provide the best quality radial tyres in Didsbury.&#8217;
Copywriter licks biro, furrows brow and hey presto! &#8220;When it comes to the providing the best quality radial tyres in Didsbury, just come to (client name).
Ker-ching!
When WHAT comes to WHAT exactly?
If you&#8217;re a client and [...]]]></description>
		<wfw:commentRss>http://kenrichman.com/?feed=rss2&amp;p=725</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weasel Word of the Week: Unlimited</title>
		<link>http://kenrichman.com/?p=719</link>
		<comments>http://kenrichman.com/?p=719#comments</comments>
		<pubDate>Fri, 12 Mar 2010 11:48:21 +0000</pubDate>
		<dc:creator>ken</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://kenrichman.com/?p=719</guid>
		<description><![CDATA[Now, unlimited has an &#8216;un&#8217; at the start &#8211; so it means the opposite of limited, dunnit. So if something&#8217;s limited, there&#8217;s a limit to it, but if it&#8217;s unlimited, there are no limits.
Oh look, O2 agree with me.

It couldn&#8217;t be clearer could it? Unlimited data means no limits. Unambiguously.
Except for the excessive usage policy. [...]]]></description>
		<wfw:commentRss>http://kenrichman.com/?feed=rss2&amp;p=719</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LG poster hits the street and misses the mark</title>
		<link>http://kenrichman.com/?p=543</link>
		<comments>http://kenrichman.com/?p=543#comments</comments>
		<pubDate>Wed, 27 Jan 2010 00:52:01 +0000</pubDate>
		<dc:creator>ken</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://kenrichman.com/?p=543</guid>
		<description><![CDATA[
And what in heaven&#8217;s name is this all about then?
Why the broken phone bits? You want me to buy a new phone and you think I will feel good about the brand if you show me one smashed to bits? Never mind it isn&#8217;t the LG phone itself in pieces (though that&#8217;s none too clear) [...]]]></description>
		<wfw:commentRss>http://kenrichman.com/?feed=rss2&amp;p=543</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Raving, not ranting</title>
		<link>http://kenrichman.com/?p=534</link>
		<comments>http://kenrichman.com/?p=534#comments</comments>
		<pubDate>Mon, 25 Jan 2010 10:55:15 +0000</pubDate>
		<dc:creator>ken</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://kenrichman.com/?p=534</guid>
		<description><![CDATA[
For a change, a rave instead of a rant &#8211; I&#8217;m raving about this app at Wordle.net for the way it generates great typographic art in an instant, sourcing its content from any URL you give it. Here you can see one made from my jive dancing site www.jiveparty.com &#8211; I think you get some [...]]]></description>
		<wfw:commentRss>http://kenrichman.com/?feed=rss2&amp;p=534</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Prostate Cancer Charity Annual Review</title>
		<link>http://kenrichman.com/?p=511</link>
		<comments>http://kenrichman.com/?p=511#comments</comments>
		<pubDate>Wed, 06 Jan 2010 13:47:20 +0000</pubDate>
		<dc:creator>ken</dc:creator>
				<category><![CDATA[Charity]]></category>

		<guid isPermaLink="false">http://kenrichman.com/?p=511</guid>
		<description><![CDATA[I was commissioned to write the annual review 2008/09 for The Prostate Cancer Charity. It's an important piece of communication for the Charity and has to be well produced. What's more, the tone is crucial. I think I got the balance just about right.]]></description>
		<wfw:commentRss>http://kenrichman.com/?feed=rss2&amp;p=511</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weasel Word of the Week: Drink</title>
		<link>http://kenrichman.com/?p=483</link>
		<comments>http://kenrichman.com/?p=483#comments</comments>
		<pubDate>Mon, 12 Oct 2009 10:06:44 +0000</pubDate>
		<dc:creator>ken</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[apple juice]]></category>
		<category><![CDATA[drink]]></category>
		<category><![CDATA[juice]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[sainsbury's]]></category>
		<category><![CDATA[weasel word]]></category>

		<guid isPermaLink="false">http://kenrichman.com/?p=483</guid>
		<description><![CDATA[The Sainsbury&#8217;s pack on the left contains fruit juice. The pack on the right contains a fruit juice drink. Same difference? After all fruit juice is a drink, right? Read on and you&#8217;ll see that the pack on the left contains 100% fruit juice (from concentrate) whereas the one on the right is only 26% [...]]]></description>
		<wfw:commentRss>http://kenrichman.com/?feed=rss2&amp;p=483</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How very dare you, Maplin</title>
		<link>http://kenrichman.com/?p=471</link>
		<comments>http://kenrichman.com/?p=471#comments</comments>
		<pubDate>Tue, 15 Sep 2009 09:45:41 +0000</pubDate>
		<dc:creator>ken</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[banner]]></category>

		<guid isPermaLink="false">http://kenrichman.com/?p=471</guid>
		<description><![CDATA[So I am on my facebook page, and there is this irritating, ugly, flash-animated banner ad for Maplin, the high-street purveyor of toys for boys and equipment for part-time DJs. The modern-day Tandy for those that can remember that far back. I can&#8217;t help noticing that the ad is flashing up a particularly dull array [...]]]></description>
		<wfw:commentRss>http://kenrichman.com/?feed=rss2&amp;p=471</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weasel Word of the Week &#8211; SEO</title>
		<link>http://kenrichman.com/?p=466</link>
		<comments>http://kenrichman.com/?p=466#comments</comments>
		<pubDate>Thu, 06 Aug 2009 15:05:01 +0000</pubDate>
		<dc:creator>ken</dc:creator>
				<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://kenrichman.com/?p=466</guid>
		<description><![CDATA[Ok &#8211; I know SEO isn&#8217;t really a word but if it were it would be among the weaseliest of all weasel words. A lot of people apparently take the approach that SEO copy is simply dropping search words and phrases ad nauseum into otherwise potentially useful copy in order to fool the search engine [...]]]></description>
		<wfw:commentRss>http://kenrichman.com/?feed=rss2&amp;p=466</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Honda&#8217;s direct mail screw-up</title>
		<link>http://kenrichman.com/?p=449</link>
		<comments>http://kenrichman.com/?p=449#comments</comments>
		<pubDate>Tue, 07 Jul 2009 09:20:30 +0000</pubDate>
		<dc:creator>ken</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[FR-V]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[letter]]></category>
		<category><![CDATA[matrix]]></category>

		<guid isPermaLink="false">http://kenrichman.com/?p=449</guid>
		<description><![CDATA[Whenever I&#8217;m writing a mailshot, whether it be for an email or for traditional paper-folding direct mail, I do try and remember that this is a personal one-to-one communication medium, delivered to the recipient&#8217;s own door or inbox. And I try my best to write with empathy for the recipient.
Of course, we are &#8216;targeting sectors&#8217; [...]]]></description>
		<wfw:commentRss>http://kenrichman.com/?feed=rss2&amp;p=449</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
