LG poster hits the street and misses the mark
by ken on Jan.27, 2010, under Rants
And what in heaven’s name is this all about then?
Why the broken phone bits? You want me to buy a new phone and you think I will feel good about the brand if you show me one smashed to bits? Never mind it isn’t the LG phone itself in pieces (though that’s none too clear) – does it really make a lot of sense to remind me these things break easily if you drop them?
The ‘take-out’ of an ad – what you come away thinking and feeling – is not always the same as the intended message. This shot makes me feel bad about mobile phones when I should be feeling excited about the prospect of a new one. But what exactly is the intended message here? “Small phone, big experience?” If this is basically trying to tell me the phone is not very large, surely there has to be a better way than this.
And by the way this has nothing to do with the fact that my last phone, an LG Viewty, was a pile of crap. I have an LG telly that I like, after all.
