Weasel Word of the Week: Free - Ken Richman's Blogfolio

Weasel Word of the Week: Free

by ken on May.12, 2010, under Rants

Free. One of the most annoying an over-used words in the marketer’s lexicon.

And so misleading. Here, this rubber ring packaging promised a free phthalate but there wasn’t one included in the pack.

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Ken Richman / Copywriter
Welcome to my blog and online portfolio. I have now officially retired my aluminium case and its paper contents; it's gotten too heavy to cart about, only one person could see it at any one time and I tended to forget who had it last. You'll just have to make do with this (unless of course you insist.) If I can be of help, call me on 07957 487027.
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