Ken Richman's Blogfolio

Dell targets SMEs through regular email marketing. Here’s one of many, this one featuring the Dell Precision 6400 Workstation – for creative professionals who need a powerful machine and like to take their work along with them. (continue reading…)

Van drivers. Do they have opinions about vans? Does a decorator’s radio have the odd paint spot? You can bet they’d have something to say about Ford’s new Transit. A 3-day test drive would give them time to come up with a few honest observations – and then note them down on this business-like clipboard that was mailed to artisans up and down the country. It worked like a charm, with 50 test drives being booked into Ford dealerships on the day the mailer landed.

Remember, if you can’t see my mirrors, I can’t see you. Nor can I hear you either. Because I’m on my mobile.

Through Wunderman Automotive. Art Director Anthony Cliff. (continue reading…)

The banks are shut at Easter. Blood banks are no exception. This card, mailed to existing donors, is an urgent request to get along and donate before the closed period, to ensure supplies are maintained, as some vital blood products have a shelf life of just 3 days.

Do something amazing. Give blood here.

Through Kitcatt Nohr.

Nothing’s so old as yesterday’s news, so when The Times decided to print a local edition of the paper in Spain, sun-loving Brits were happy to find they could keep abreast of Blighty via their morning newspaper without the usual 24-hour wait. Media: in-flight magazines; airplane meal drip mats; airport posters.

Through Draft London. Art Director Tyrone Probert.

Dell laptops have for years been synonymous with Dull – at least in my book. My own dull grey Inspiron was proof enough of that. But now, consumers are offered a choice of lively colours. Dell wished to communicate this online in an arresting way. Many colourful and eye-catching ideas were pitched, including this, one of a series of animated banners. None of which you will have seen running. No change there, then.

Through Enfatico. Art Director Bei Li

Great Ormond St Hospital (GOSH) needed to raise enough cash to re-equip two ageing operating theatres with state-of-the-art operating tables, video equipment and air conditioning. This mailer to an existing donor base brought in all that was needed – twice over. When that happens, that’s when you’re glad direct marketing has measurable results.

Not a victimless activity.

A tube poster to get the message across that if you use cocaine, you’re also buying landmines for Colombia. Entered for the Underground Writers competition run by CBS Outdoor.

Pick it up. It’s yours. No, really, it is.

When Pension Credit was introduced the fear was that many of the most needy recipients would be too proud to claim what was seen by some as a hand-out – even though it was their absolute entitlement. My campaign strapline, ‘Pick it Up. It’s Yours.’ comveyed the message that Pension Credit is there to be collected as of right.

Through Draft London. Art Director Ed Floyd.

Sometimes you don’t need to get too complicated. This cheap and cheerful postcard-sized mailer served as an effective reminder to RAC members of the major benefit of renewing their subscription – before it was too late.

Saab’s new 9-5 looked almost identical to the old 9-5, in spite of many of improvements all over the car. This attention -grabbing image was created as the front cover of  Saab magazine insert and mailed to existing and prospective Saab buyers. The image is created from copy listing many of the thousands of enhancements in the new range.