Ken Richman's Blogfolio

Dell targets SMEs through regular email marketing. Here’s one of many, this one featuring the Dell Precision 6400 Workstation – for creative professionals who need a powerful machine and like to take their work along with them. (continue reading…)

Dell laptops have for years been synonymous with Dull – at least in my book. My own dull grey Inspiron was proof enough of that. But now, consumers are offered a choice of lively colours. Dell wished to communicate this online in an arresting way. Many colourful and eye-catching ideas were pitched, including this, one of a series of animated banners. None of which you will have seen running. No change there, then.

Through Enfatico. Art Director Bei Li