The Prostate Cancer Charity produces an annual review that goes out to supporters, potential benefactors and other interested parties. It’s an important piece of communication for the Charity and has to be well produced. I worked with the Charity’s designer Stuart Chapman to create and write the review for 2008/09. We commissioned illustrations from Silke Bachmann to set the tone for piece – serious yet not too heavy, optimistic without being overly upbeat. I was careful to follow suit with the tone of the copy. To complete the task I interviewed members of the Charity’s key staff and volunteer workers, either face to face of by telephone.
Great Ormond St Hospital (GOSH) needed to raise enough cash to re-equip two ageing operating theatres with state-of-the-art operating tables, video equipment and air conditioning. This mailer to an existing donor base brought in all that was needed – twice over. When that happens, that’s when you’re glad direct marketing has measurable results.