Sometimes you don’t need to get too complicated. This cheap and cheerful postcard-sized mailer served as an effective reminder to RAC members of the major benefit of renewing their subscription – before it was too late.
Saab’s new 9-5 looked almost identical to the old 9-5, in spite of many of improvements all over the car. This attention -grabbing image was created as the front cover of Saab magazine insert and mailed to existing and prospective Saab buyers. The image is created from copy listing many of the thousands of enhancements in the new range.
Sainsbury’s wanted to launch a range of fresh Asian sauces made by Sharwood. The sauces make it simple to cook authentic Asian cuisine in your own home. We sent out menus personalised with the recipient’s details munged into the name and address of an Asian restaurant.
Through Proximity London. Art Director Anthony Cliff.
Celebrity chef Gordon Ramsay is best known for being a… yes well a celebrity chef. But thanks to BT’s TV advertising he’s also known as a guy who’s learnt to stay out of the server cabinet, as he clearly can’t stand the heat. This is one of a number of ‘B2B marketing collateral pieces’ (yes, brochures and flyers) I was asked to write, explaining BT’s products and service offerings for small businesses.
Through TAG Worldwide
Sweden lies partly within the Arctic Circle, so you’d imagine they would know a thing or two about making an all-weather convertible. This pack, mailed in a frosted plastic envelope, proved the point and contained an invitation to take a 24-hour test drive. I have no idea how many cars it sold but it did win a John Caples dinner so that’s alright.