Here’s a video for IT company 3Com, made from a script I wrote when at Draft Worldwide, to promote 3Com’s range of network security products. It may look like something designed to become a viral Youtube video, but it was written before Youtube came into existence, and distributed by email (subject line: Watch this guy go). (more…)
Dell targets SMEs through regular email marketing. Here’s one of many, this one featuring the Dell Precision 6400 Workstation – for creative professionals who need a powerful machine and like to take their work along with them. (more…)
Dell laptops have for years been synonymous with Dull – at least in my book. My own dull grey Inspiron was proof enough of that. But now, consumers are offered a choice of lively colours. Dell wished to communicate this online in an arresting way. Many colourful and eye-catching ideas were pitched, including this, one of a series of animated banners. None of which you will have seen running. No change there, then.
Through Enfatico. Art Director Bei Li
Celebrity chef Gordon Ramsay is best known for being a… yes well a celebrity chef. But thanks to BT’s TV advertising he’s also known as a guy who’s learnt to stay out of the server cabinet, as he clearly can’t stand the heat. This is one of a number of ‘B2B marketing collateral pieces’ (that’s brochures and flyers to you and me) that I was commissioned to write, explaining BT’s products and service offerings for small businesses.