The first taxi company to become carbon-neutral, Radio Taxis wanted a campaign to advertise the fact. I coined the campaign line ‘Environmentally driven’. A set of taxi wraps were designed, the yellow logo turned green and tip seat advertising was installed as shown.
In the movie ‘Life On The Road’, David Brent resorts to paying people to go for a drink with him. In real life, Rickie Gervais’s production company paid me to invite cast and crew for drinks at a private screening. I devised this html email and tracked responses, with follow-up emails to those who did not respond.
The rain, in Spain. Nothing’s so old as yesterday’s news, so when The Times decided to print a local edition of the paper in Spain, sun-loving Brits were happy to find they could keep abreast of Blighty via their morning newspaper without the usual 24-hour wait.