Saab’s new 9-5 looked almost identical to the old 9-5, in spite of many of improvements all over the car. This attention -grabbing image was created as the front cover of Saab magazine insert and mailed to existing and prospective Saab buyers. The image is created from copy listing many of the thousands of enhancements in the new range.
Sweden lies partly within the Arctic Circle, so you’d imagine they would know a thing or two about making an all-weather convertible. This pack, mailed in a frosted plastic envelope, proved the point and contained an invitation to take a 24-hour test drive. I have no idea how many cars it sold but it did win a John Caples dinner so that’s alright.