To promote 3Com’s range of network security products, a viral campaign was created consisting of emails (subject line: Watch this guy go) and an embedded movie featuring a cheeky thief caught on CCTV while a security guard sleeps. Several version were made. Here’s one of them that turned up on YouTube, and someone’s thoughtfully added a music track (not ours!)
Sweden lies partly within the Arctic Circle, so you’d imagine they would know a thing or two about making an all-weather convertible. This pack, mailed in a frosted plastic envelope, proved the point and contained an invitation to take a 24-hour test drive. I have no idea how many cars it sold but it did win a John Caples dinner so that’s alright.