Copywriting

I am an experienced writer, having worked in permanent positions and as a freelancer at a number of well-known London agencies. I’ve devised creative solutions and crafted copy for famous brands such as Saab, Sainsbury’s, Dell, Burger King, Ford, Orange and many, many more. Some examples can be seen below. There’s a broad mix of media, from simple postcards to viral video.

Tools off the kitchen counter, please

If you can't stand the heat, Gordon, stay out of the server cabinet. This is one of a number of 'B2B marketing collateral pieces' that I wrote, explaining BT's small business service offerings.

Watch this guy go viral

A viral email video campaign for 3Com promoting their network security products. The movie depicts a cheeky thief who... well you can just watch it yourself. This won some dinners including a Marketing Direct Gold and a John Caples Silver.

Beers with Brent

In the movie 'Life On The Road', David Brent resorts to paying people to go for a drink with him. In real life, Rickie Gervais's production company paid me to invite cast and crew for drinks at a private screening. I devised this html email and tracked responses, with follow-up emails to those who did not respond.

Environmentally driven

The first taxi company to become carbon-neutral, Radio Taxis wanted a campaign to advertise the fact. I coined the campaign line ‘Environmentally driven’. A set of taxi wraps were designed, the yellow logo turned green and tip seat advertising was installed as shown.

Gosh. This helped to save lives.

Great Ormond St Hospital (GOSH) needed to raise enough cash to re-equip two ageing operating theatres with state-of-the-art operating tables, video equipment and air conditioning. This mailer to an existing donor base brought in all that was needed - twice over.

Buy cocaine. Give a landmine.

This tube poster concept was developed for the charity No More Landmines to highlight how the illegal trade in cocaine helps to fund landmines used to protect crops and labs. Did you know just $3 is enough to make a device that can maim a child? Well you do now.

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2019-03-06T13:51:37+01:00