Copywriting

I am an experienced writer, having worked in permanent positions and as a freelancer at a number of well-known London agencies. I’ve devised creative solutions and crafted copy for famous brands such as Saab, Sainsbury’s, Dell, Burger King, Ford, Orange and many, many more. Some examples can be seen below. There’s a broad mix of media, from simple postcards to viral video.

Fancy your own restaurant?

Ever wanted to cook authentic Asian cuisine at home? Sainsbury's helped Sharwood launch their fresh sauces by targeting Nectar card users, who received menus personalised with their own details munged into the name and address of an Asian restaurant.

Precision marketing

Dell targets SMEs through regular email marketing. This one highlights Dell's flagship Precision M6400 Mobile Workstation, ideal for creative professionals who need to take their work along with them. Fancy one? (Don't tell me you've got a Mac?)

Writing about men’s health

I was commissioned to write the annual review 2008/09 for The Prostate Cancer Charity. It's an important piece of communication for the Charity and has to be well produced. What's more, the tone is crucial. I think I got the balance just about right.

The new, improved Saab 9-5

Saab's new 9-5 was almost identical in appearance to the old model, in spite of hundreds of improvements. How to convince potential buyers that the new 9-5 was better, everywhere you looked? With an image created from copy listing many of the latest enhancements.

Wooing the white van man

Van drivers. Do they have opinions? Does a decorator's radio have the odd paint spot? You can bet they'd have something to say about Ford's new Transit. So we asked them to try it for 3 days, and give us their opinion - or better still, an order.

Defrost for 24 hours

You’d imagine the Swedes would know a thing or two about making an all-weather convertible. And you'd be right. The secret's in the triple-layer cambric canvas the cunning Swedish engineers specify for the foldaway hood. Svenskarna är smarta.

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2019-03-06T13:51:37+01:00