Copywriting

I am an experienced writer, having worked in permanent positions and as a freelancer at a number of well-known London agencies. I’ve devised creative solutions and crafted copy for famous brands such as Saab, Sainsbury’s, Dell, Burger King, Ford, Orange and many, many more. Some examples can be seen below. There’s a broad mix of media, from simple postcards to viral video.

Not your usual bank mailer

The banks are shut at Easter. Blood banks are no exception. This card, mailed to existing donors, encouraged them to donate before the closed period, to ensure supplies are maintained, as some vital blood products have a shelf life of just three days.

Good news for ex-pats

Nothing's so old as yesterday's news, so when The Times decided to print a local edition of the paper in Spain, sun-loving Brits were happy to find they could keep abreast of Blighty via their morning newspaper without the usual 24-hour wait.

Gosh. This helped to save lives.

Great Ormond St Hospital (GOSH) needed to raise enough cash to re-equip two ageing operating theatres with state-of-the-art operating tables, video equipment and air conditioning. This mailer to an existing donor base brought in all that was needed - twice over.

Buy cocaine. Give a landmine.

This tube poster concept was developed for the charity No More Landmines to highlight how the illegal trade in cocaine helps to fund landmines used to protect crops and labs. Did you know just $3 is enough to make a device that can maim a child? Well you do now.

A gentle reminder

Sometimes you don't need to get too complicated. This cheap and cheerful postcard-sized mailer served as an effective reminder to RAC members of the major benefit of renewing their subscription - before it was too late.

The new, improved Saab 9-5

Saab's new 9-5 was almost identical in appearance to the old model, in spite of hundreds of improvements. How to convince potential buyers that the new 9-5 was better, everywhere you looked? With an image created from copy listing many of the latest enhancements.

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2019-03-06T13:51:37+01:00