When businesses are in need of a website, chances are they are also in need of a brand identity. Logos, brand colours, straplines, typography, tone of voice… all has to come before first, certainly before a website is designed.
Worldwide Energy and Logistics Ltd (WELL) specialises in the safe transport of very large items around the world, with special expertise gained in the petrochemicals industry. If you need that oil platform moved a thousand miles, WELL can take care of it.
They approached me via my web design company Togethernet to design a new website and to revamp their brand identity. They subsequently asked me to develop a sub-brand for sister company Well Supply Chain Ltd.
The PetroExpo brand underwent a name change to forecourtEXPO, requiring a new logo along with changes to the website. I created the new logo and redesigned the site.
I also created a set of marketing materials for the annual forecourtEXPO event at the Hilton Metropole, including a 76-page Delegates Directory which was distributed on USB sticks to delegates attending the event.
It was a pleasure to develop a new brand from scratch. Sports Incorporated asked me to come up with a brand identity for their new sports training business which had to have appeal for kids aged 7-9. Having my own 8 year old helped. It’s amazing how brand-savvy children are even at this young age. Cute images don’t work – everything needs a thoroughly grown-up look.