Environmentally driven

The first taxi company to become carbon-neutral, Radio Taxis wanted a campaign to advertise the fact. I coined the campaign line ‘Environmentally driven’. A set of taxi wraps were designed, the yellow logo turned green and tip seat advertising was installed as shown.

Media: Taxis cab wraps and door decals, in-cab advertising.

Client: Radio Taxis. Art Director Andy Maxwell.

2019-02-25T15:36:13+01:00